Maria Cucciniello is founder and CEO of The Hip Event, a full-service public
relations, event planning, and lifestyle marketing agency specializing in
fashion and beauty; hospitality, dining, and nightlife; entertainment and
media.
The Hip Event creates market driven integrated marketing campaigns that blend publicity
promotions and product placement strategies to target markets in both
traditional and non-traditional ways through grassroots efforts, crafting
strategic partnerships, aligning clients with celebrities and facilitating
community relations.
Maria graduated top of her class earning a degree in Fashion
Marketing from The Art Institute of Philadelphia in 1999, where her love of
all things fashion and the fast-paced world of PR were fueled by several
internships including Philadelphia Style Magazine, Strawbridge�s and Neiman
Marcus. During this time Maria was also actively involved as a junior member
of The Fashion Group International, INC.
After graduation, Maria began work as the Assistant to the
Director of Special Events and Public Relations at Strawbridge�s before
pursuing a career as a freelance public relations professional. She quickly
found her niche in Philadelphia, gaining a reputation as go-to girl for
nightclub promotions and publicity.
During this time, she honed her skills in special events
management and planning spearheading fashion show productions, product
launches, restaurant and nightclub openings as well as revitalizing
established venues. Maria successfully executed countless grassroots
marketing campaigns gaining media exposure for an array of clients.
Soon thereafter, Maria accepted a position at Hugo Boss,
Fashion Works Incorporated as the PR and Marketing Manager overseeing seven
locations in New Jersey, New York, and Pennsylvania where she concentrated
on the fashion industry.
Prior to founding The Hip Event, Maria served as the
Public Relations Manager for Neiman Marcus in Short Hills for more than four
years. Under her direction, the store engaged in countless non-profit,
community and charitable organizations such as The Susan G. Komen Breast
Cancer Foundation, North Jersey Affiliate and The New Jersey Performing Arts
Center.
Maria has worked with key editors and producers in top level media and was features on �Extra� on two different
occasions for her expertise in beauty, fashion, and jewelry, as well as her
keen sense of style. Other media outlets include, TLC�s �What Not To Wear�,
The Wall Street Journal, and People EN ESPANOL.
More About The Hip Event
The Hip Event is a full-service public relations and
lifestyle marketing business located
in beautiful Montclair, New Jersey. Recognized for outstanding service and a true partnership approach with
every engagement, the Hip Event�s client focused public relations services include media relations and
industry specific media outreach; press release composition and
distribution; marketing campaign design and outreach; Web site design and
development; special event planning and sponsorship outreach.
Our goal is to set each and every client above the rest, and in the process
help them grow. How can we help
you grow? Contact us today.
Located in Montclair, New Jersey, The Hip Event is a full service boutique agency
specializing in public relations, lifestyle marketing and special events
catering to upscale industry clients with in the fashion and beauty;
hospitality, dining and nightlife; as well as the entertainment and media
industries.
The Hip Event connects
brands with their desired media for optimal exposure by mixing our own
creative style with traditional public relations (PR). Our dedicated team
focuses on putting nationwide clients in front of key editors and producers
from top media outlets to reach target audiences.
Our customized marketing campaigns and brand development
programs deliver strategic messages to the audiences that matter most. We
create individualized programs that play an integral role in marketing to
drive sales through lasting customer relationships.
The Hip Event creates
integrated marketing campaigns that blend publicity, promotions and product
placement strategies to target markets in both traditional and
non-traditional ways through grassroots efforts, crafting strategic
partnership, aligning clients with celebrities and facilitating community
relations.
Our unique approach can incorporate community outreach
programs aligning clients with the communities they serve in-turn
strengthening sales, image, and customer loyalty generating a positive word
of mouth.
From concept to completion, The Hip Event handles all aspects of event management
including production and publicity in order to meet your event goals. Our
services incorporate but are not limited to defining objectives, selecting
venues, pre-production, vendor relations, staffing requirements and permits.
After successfully orchestrating countless fashion show
productions, product launches as well as non-profit, community and charity
events, we pride ourselves on
offering every client the
personal attention only a boutique firm can provide. We invite you to talk to your
clients, visit our office in Montclair, New Jersey, or contact us today.
Abbreviated Client List
Fashion and Beauty:
-
Gotham
-
Neiman Marcus
Short Hills
-
SAKS SHORT
HILLS
-
Atrium
-
COMPLEMENTS
TWO
-
DIECI
LIFESTYLE SPA
-
WWW.DIECICOLORI.COM
-
Denim Society
-
Diamond Dream
Jewelers
-
ROMAN JEWELERS
-
RICKI- L
DESIGNER JEWELRY
-
GEORGE PRESS
-
Corwellness
-
THE PEER GROUP
FOR PLASTIC SURGERY
-
Caitlin Rutkay
Interior Designs
-
NEELA WOODARD
INTERIOR DESIGN
Restaurants and Entertainment:
-
COORS LIGHT
SILVER TICKET TOUR
-
COORS LIGHT
CODEBLUE TOUR
-
ENTOURAGE�S
ADRIAN GRENIER ENDLESS SUMMER PARTY AT HARRAH�S RESORT IN ATLANTIC CITY
-
MEHTANI
RESTAURANT GROUP
-
SOLEFOOD
RESTAURANT
-
CONTINENTAL
MID-TOWN/STARR RESTAURANT ORGANIZATIONS
-
Q102�s JESSIE
JORDAN
-
LOVE MY CAKE
BOUTIQUE
-
WWW.
STUFFEDCUPCAKES.COM
-
PARK AVENUE
CLUB-www.parkavenueclub.com
-
ENGLEWOOD WINE
MERCHANTS
-
GRAND CRU
-
FOOD FOR
THOUGHT CATERED EVENTS
MEDIA:
-
PARK PLACE
MAGAZINE
-
NEW JERSEY
MONTHLY
-
NJ My Way
-
VICINITY MEDIA
GROUP
CHARITABLE ORGANIZATIONS AND HOSPITAL:
-
AMERICAN
CANCER SOCIETY GALA 2008/2009
-
SUSAN G. KOMEN
FOR THE CURE NORTH JERSEY AFFILIATE � PINK TIE BALL 2007
-
RESTAURANT
WEEK FOR A CURE 2008/2009
-
CLARA MAASS
MEDICAL CENTER FOUNDATION/SAINT BARNABUS CARE SYSTEM
-
LITTLE
SISTER�S OF THE POOR
-
VISUAL ARTS
CENTER OF NEW JERSEY
-
JERSEY CARES
BUSINESS TO BUSINESS:
-
ZOZZARO
BROTHERS INC.
-
ABE KASBO,
PRESIDENT OF VERASONI WORLD WIDE
-
ARMAND
CUCCINIELLO CHIEF PRESS OFFICER FOR U.S EMBASSY IRAQ